The way we have been doing business isn’t really getting us where we want to go.
Our systems often are, as Kevin Jones (who is helping create the social capital movement), in conversation said, ’structurally deficient and producing a result different from the stated goals‘.
We need to change the structure of the system. To turn enterprise upside down.
I think that the basic definition of a thrivable venture is one that reduces suffering, increases joy, while being ecologically generative and operating in a financially stable way.
This can be taken, too, as a definition for a social venture. Then that makes any enterprise operating differently quite clearly anti-social 
Perhaps they have it right in Bhutan where they measure success thru Gross National Happiness.
After all, the primary point of setting up a venture is to help other people. This needs to be done in a way that makes the ecosystem a more diverse and abundant place, consciously moving towards a better future. And finally it would be ideal to be able to do this in a financially self sustaining way.
How would the global economy change if we measured Gross International Happiness?
Jean Russell, calls this way of thinking thrivability.
And through this lens it looks as if much enterprise is upside down.
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