http://www.flickr.com/photos/quinnanya/ / CC BY-SA 2.0

While watching Congress wrestle with issues at the health care summit, I started to worry…have we crippled this government with our lazy palate for dialogue?  What if the shock of modern media has blunted our taste buds to the point where real content now seems boring?  Is this just another example of the original not being as good as the imitation anymore?

It’s the same way the fabrication of the modern meal seduces us: with the temptation of shortcuts.  In In Defense of Food, Michael Pollan shows how the western diet leans toward refined grains instead of vegetables.  The luxury of highly-processed concentrated doses of stored energy is that they can be sculpted into any form imaginable, namely, the funnel cake.  How can leafy greens can compete with this flavorful figment of our modern appetite?

I believe that, just as in the production of food, it is in the process of democracy that integrity is upheld.  But real debate on this country’s political stage is reduced to bland slurry because we are happy to settle for whatever bold impression can be dreamt up through clever packaging.  I tell myself I want to see people having relevant, meaty conversations, but am still easily amused by the desperately-seasoned side dish of the mainstream’s bite-sized story lines.

Elected officials derailing each other in difficult political discourse is as surprising as professional athletes finding comfort in junk food during the Olympics.  It is as if we’ve created a processing plant for social issues, choosing consistency over health.  Is this simply a compromise inherent in government?  The only way Congress can begin to communicate is by agreeing on a set of rules.  But the boundaries that help legislators also limit the voices they represent.  The very act of aggregating ideas, while meant to bring attention to them, requires a common format.

So what would be the vegetable version of government?  Maybe it looks a little more messy than what we’re used to, maybe it has a shorter shelf life.  But if we really engage in these issues, maybe we won’t be left with that endless gnawing hunger we’ve come to expect from well-rehearsed talking points.

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Not sexy, but it works! Biofuel in action.

The event’s title caught my attention: Biofuels 2.0 from Garage to Gargantuan.
“Wow”, I thought, as I scanned the details of the event hosted by The MIT/Stanford Venture Lab (VLAB), “This is exactly what I am doing: helping to usher in the next generation of biofuels.”

My boss and I represented Sirona Fuels at the event. We met people in all facets of renewable fuels from research and development to marketers to end-users, though during the entire meet-and-greet session, neither my boss nor I spoke with anyone else who is currently producing fuel.

As we filed into the auditorium, I was already formulating the questions I wanted to ask the panelists. All of my questions had to do with the state of biofuels, specifically sustainable biodiesel made from used cooking oil. Early into the presentations I realized that if this event was about biofuels 2.0, my company is stuck in biofuels 0.4.

All the panelists and presenters  were discussing huge ventures worth hundreds of millions of dollars,  focused around technologies that were still at least a few years away from even being close to cost effective. One panelist, an executive at an algae-to-fuel start-up, answered, “I don’t know,” to the question of how long it would take to get the fuel to market. I wanted to stand up and let everyone there know that we have renewable fuel, in tanks, in Oakland, and it’s available NOW.  But I didn’t. I felt left behind, as if I had hitched my cart to the wrong horse because biodiesel made from used cooking oil is “so 2005.”

It wasn’t until the next day that I came to terms with how my company fits into the new era of biofuels.  While we are waiting for the most cutting edge research to bear fruit, small, independent biodiesel producers will be producing fuel from used cooking oil, and providing millions of gallons of clean burning fuel to consumers while eliminating millions of pounds of harmful emissions from entering the atmosphere.
Undoubtedly, harvesting new strains of robust and resilient high-lipid content algae is much sexier than sucking oil out of the kitchen of a greasy burger joint.  There is a place for sexy when it comes to renewable energy, as scientists, engineers, entrepreneurs, and policymakers strive for innovation.  And at the same time, there is a place for the same old biodiesel, just as it has been made for the past 150 years.  I see biodiesel made from used cooking oil as a stepping stone to the future of biofuels, and although it was disheartening to see that the VLAB does not consider what I do ‘2.0,’ at least we are making a clean burning fuel for sale to diesel users everyday.

Our mission and the mission of many other sustainable biodiesel manufacturers is to create a product from locally acquired inputs and sell it locally so that the communities involved can feel the benefits of biodiesel usage.  Green collar jobs are created, harmful emissions are reduced, and a “waste” product is repurposed into an alternative fuel.

After all, today’s sustainable biodiesel is the cutting-edge green fuel that was developed over 100 years ago.

Photo Courtesy Blue Sky Bio-fuels

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One Business’s Healthy Lunches Make Healthy Kids

February 17, 2010

photo credit: DavidDennisPhotos.com
The innovative food company, Revolution Foods, (aka: RevFoods) makes thousands of nutritious lunches every day for students all over the Oakland area. They also recently expanded their business to serve schools in Los Angeles and Baltimore. RevFoods demonstrates a sound financial and socially responsible business model in the school lunch industry.
Their impact [...]

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Celebrating Our ‘Inner Girl’

February 6, 2010

On the eve of Super Bowl Sunday – a day that celebrates, in excess, everything that is overtly masculine — I offer a shift in perspective to reveal one of the most powerful forces on the planet next to Mother Nature herself — the power of young girls!
Yes, I will be rooting for the underdog [...]

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Biodiesel Business Helps Earthquake Victims Start Fresh

February 2, 2010

When most people go on vacation, they try to get as far away as possible from anything that reminds them of work.  Not me– on my recent trip to Peru, I visited two biodiesel production facilities.
The first refinery I toured was in Pisco, located four hours south of Lima.  Pisco had been in economic decline [...]

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The Case of the Stuck Consultant

January 13, 2010

As one of the more practical Bees, Kas Neteler has decided it’s high time to share some insights from all the buzzed out coffee dates that we attend on a regular basis. We enjoy getting together with potential clients, collaborators and the like to share experiences and offer suggestions for tough organizational issues. If you [...]

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Swimming Against the Tide: Assessing Salmon’s Life Cycle from Spawn to Bagel

January 6, 2010

A first-time comprehensive study of the lifecycle of salmon consumption brings into question some notions about how to think about what we eat, especially in terms of long-term sustainability: “Even food has a lifecycle, and the world must learn to comprehend the full costs of it in order to design reliable, resilient food systems to [...]

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A Culture of Innovation is the Key to Our Future

December 30, 2009

photo credit: royryap
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.
Charles Darwin
Massive tectonic shifts are underway that are beyond our control.
One billion people are hungry. Our oceans are overfished and full of plastic. Climate change is beginning to cause terrible disruption [...]

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Tackling (Holiday) Complexity with Pens and Paper…and Good Cheer

December 22, 2009

It’s a complex time of year. What to eat, where to go, which presents to choose, which holidays to celebrate? Will your niece appreciate gift certificates for Heifer International? Where did you put that brussels sprout recipe that your guests claimed to enjoy last year? Is this the year that you and Uncle Formsby can bury [...]

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Communication Changes Consciousness

December 22, 2009

photo credit: Wevie Stilson

Or What I’ve Discovered About Twitter
This is my response to @VenessaMiemis who retweeted the following from @ekolsky ’spread the word: Monday 12/21, write and post “What I’ve discovered about Twitter” – tag it #MonTwit (please RT)’
140 characters is a small space in which to generate resonance. Each tweet is like a seed being [...]

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